SM North EDSA continues to elevate the shopping and dining experience with an exciting lineup of new tenants across its expansive mall. From the debut of Milksha’s first-ever concept store in the Philippines to must-visit store openings, here’s a glimpse of what’s fresh and exciting at The Block and beyond.
The Block: Your Destination for New Discoveries
Explore a vibrant mix of stores, dining spots, and immersive attractions at The Block, where every visit promises something new and exciting.
Tonkotsu Kazan (Ground Floor, The Block)

Savor authentic Japanese ramen at Tonkotsu Kazan, now serving its signature dishes at SM North EDSA. Renowned for its perfectly crafted noodles, rich broth, and tender roasted pork, this ramen spot offers a comforting dining experience rooted in tradition. Each bowl is a testament to Japan’s culinary artistry and hospitality, making it a must-visit for ramen lovers.
Bebang Halo-Halo (Ground Floor, The Block)
Enjoy a modern twist on a Filipino classic at Bebang Halo-Halo. Infused with creativity and rich flavors, Bebang’s halo-halo is a delightful mix of creamy textures and unique ingredients. Their best-selling Presidential Halo-Halo is a sweet, crunchy, and colorful treat priced at just PHP 148–178—a perfect indulgence for the holiday season.
Fully Booked x Kinokuniya (5th Floor, The Block)
Book lovers and manga enthusiasts will find a literary haven at Fully Booked x Kinokuniya, a collaboration that brings together a vast selection of English and Japanese titles. Discover classic Japanese literature, Nihongo learning materials, art books, and English-translated manga all in one place.
Gashapon Bandai (5th Floor, The Block)
Step into the world of Japanese capsule toys at Gashapon Bandai, now open at SM North EDSA. Featuring collectibles from beloved anime franchises like Dragon Ball, Sailor Moon, and Sanrio characters, this store offers a thrilling surprise with every spin of the machine.
Co. The Collectible Store (5th Floor, The Block)
Pop culture enthusiasts, this one’s for you! Co. The Collectible Store is a paradise for fans of Funko Pop! figures, anime merchandise, K-pop albums, and trading cards. Whether you’re a collector or just looking for something unique, this store brings nostalgia and excitement to every visit.
Underwater Adventure (5th Floor, The Block)
Take kids on an ocean-inspired adventure at Underwater Adventure, the metro’s first marine-themed playground. With interactive murals, sea-animal ride-on toys, and an immersive undersea atmosphere, it’s a fantastic spot for families seeking fun and creative playtime.
Beyond The Block: New Experiences Across SM North EDSA
Milksha (2nd Floor, City Center)
Indulge in Milksha’s handcrafted drinks, made from fresh milk and high-quality loose-leaf teas. Now open at SM North EDSA, this globally renowned brand offers a refreshing take on milk tea with every sip.
Aquaflask Design Lab (2nd Floor, City Center)
Stay hydrated in style with Aquaflask’s double-insulated water bottles, designed to keep beverages cold for 24 hours or hot for 12. This store merges function and fashion for a sustainable, everyday essential.
Dr. Martens (2nd Floor, The Annex)
Make a bold statement with Dr. Martens, the iconic footwear brand known for its rebellious edge and unmatched durability. From classic boots to versatile shoes, every step is a style statement.
Gyukatsu Kyoto Katsugyu (2nd Floor, City Center)
Experience the best of Japanese cuisine at Gyukatsu Kyoto Katsugyu, where premium beef cutlets are breaded, fried, and served with a sizzling stone grill. Customize your dining experience by cooking each piece to your preferred doneness, making every bite as perfect as you like it.
Coming Soon
Exciting new additions are on their way, including:
- Stuff’d – Your go-to spot for kebabs, burritos, and quesadillas.
- All Aboard – A whimsical destination opening soon.
- KKV – A vibrant store offering trendy lifestyle essentials.
With so many new and upcoming attractions, now is the perfect time to visit SM North EDSA. Whether you’re shopping for the latest finds, indulging in delicious eats, or exploring new experiences, The Block and beyond have something exciting in store for you.
Stay Updated!
For more details, visit www.smsupermalls.com or follow @smsupermalls on social media.
SM Supermalls: The Home of Firsts
At SM Supermalls, we take pride in being pioneers in retail and lifestyle experiences—introducing first-to-market brands, groundbreaking concepts, and culinary delights. From exclusive shopping destinations to innovative spaces, we continue to create memorable moments while championing sustainability and community-driven initiatives.
There’s always something new waiting for you at SM. Plan your visit today!
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