What’s New at SM Supermalls? Explore the Latest Finds, Flavors, and Trends at the #HomeOfFirsts!

Step into the world of fresh discoveries at SM Supermalls—your go-to destination for exciting food experiences, trendsetting fashion, and exclusive collectibles. With new openings and must-visit spots, every trip to an SM mall promises something special!

SM North EDSA

Flavors to Savor

Craving something new? Tonkotsu Kazan delivers rich, flavorful Japanese ramen with premium ingredients, while Bebang Halo-Halo reinvents the classic Filipino dessert with a fresh, creamy twist. Gyukatsu Kyoto Katsugyu satisfies meat lovers with its signature gyukatsu, blending tradition with innovation. Meanwhile, Milksha, a premium bubble tea brand, debuts its first concept store in the Philippines, offering top-tier milk teas made with high-quality ingredients.

Trendsetting Styles & Lifestyle Must-Haves

Fashionistas can make bold statements with Dr. Martens, while book lovers can indulge at Fully Booked x Kinokuniya, featuring a mix of English bestsellers and curated Japanese titles. Soon, KKV will bring trendy lifestyle essentials, Aquaflask Design Lab will introduce stylish, insulated bottles, and All Aboard will be a haven for toy and collectible enthusiasts.

Epic Fun & Unforgettable Memories

Make a splash at The Underwater Adventure, an ocean-themed playground perfect for kids! Get a special discount on a 1-hour pass (from ₱400 to ₱299) and a 3-hour pass (from ₱550 to ₱420) exclusively via the SM Malls Online app.

Collector’s Paradise

Anime fans can enjoy Gashapon Bandai’s capsule toy machines, while Co. The Collectible Store offers rare Funko Pop! figures, K-pop albums, and anime merchandise for dedicated collectors.

SM Mall of Asia

Flavors to Savor

Coming soon! Rossopomodoro brings the authentic taste of Naples to the Philippines for the first time, featuring traditional Neapolitan pizza made with creamy mozzarella, charred crust, and San Marzano tomatoes—a true Italian delight.

Trendsetting Styles & Lifestyle Must-Haves

Luxury fashion takes center stage as Maison Margiela opens its first store at SM, showcasing avant-garde designs that redefine high fashion.

Collector’s Paradise

K-pop fans, don’t miss the SEVENTEEN Artist-Made Collection Pop-Up, running from January 15 to February 26, 2025, featuring exclusive merch from the global K-pop icons—but hurry, stocks are limited!

SM Podium

Flavors to Savor

Elevate your dining experience with Osteria Antica, serving handmade pasta, wood-fired pizzas, and curated wines for a refined Italian feast. Soon, Brotzeit will bring authentic German flavors with its signature pretzels and schnitzels.

Trendsetting Styles & Lifestyle Must-Haves

Adding a touch of luxury to grooming, Felipe and Sons will soon offer an upscale barbershop experience.

SM Megamall

Flavors to Savor

Japanese dessert lovers will enjoy Warabimochi Kamakura, the first of its kind in the Philippines, offering chewy, flavorful warabimochi. Meanwhile, Cooper’s Coffee will soon serve expertly roasted coffee, from classic espressos to the must-try brown butter latte, alongside delicious pastries and sandwiches.

SM City Dasmariñas

Flavors to Savor

Exciting firsts in Cavite! Popeye’s introduces crispy fried chicken and Louisiana-style comfort food, while X Malatang brings authentic Chinese hotpot flavors. Cool down with Manila Creamery, Momoyo, and Udders—Singapore’s #1 ice cream brand. Sweet deals await at Cinnabon, with special offers on Cinnabites, and Yi Fang Taiwan Fruit Tea is celebrating the Year of the Snake with ₱25 off select drinks.

Trendsetting Styles & Lifestyle Must-Haves

For the first time in Cavite, Flying Tiger lands at SM City Dasmariñas, offering quirky home décor, fun gadgets, and unique accessories.

Epic Fun & Unforgettable Memories

Capture perfect moments at Photo Objet, featuring aesthetic photo booths, themed backdrops, and instant print souvenirs.

SM City Fairview

Flavors to Savor

BBQ Chicken serves crispy Korean-style fried chicken, while Popper’s Pop! offers gourmet popcorn for the perfect snack. For pizza lovers, Leo Pizza crafts handmade, freshly baked pizzas.

SM Seaside City Cebu

Flavors to Savor

First-time delights at SM Seaside City Cebu! Boy Belly is perfect for groups, offering a barkada set meal with free extra rice and iced tea, exclusively available via the SM Malls Online app. Meanwhile, Hey! Wok brings bold, wok-fried Asian flavors to Cebu for the first time!

SM CDO Downtown

Trendsetting Styles & Lifestyle Must-Haves

Tech lovers, get ready! HONOR arrives at Cyberzone, SM CDO Downtown, bringing cutting-edge smartphones, stylish wearables, and innovative tech solutions.

SM J Mall

Trendsetting Styles & Lifestyle Must-Haves

Upgrade your self-care routine at Beauty Sessions, offering premium beauty services for the first time at SM. For health-conscious shoppers, Healthy Options provides organic and all-natural products, making wellness more accessible.

Exciting Discoveries Await at SM Supermalls!

At SM Supermalls, the #HomeOfFirsts, every visit brings new and unforgettable experiences. Whether you’re exploring trendy brands, discovering unique flavors, or finding rare collectibles, there’s always something fresh to enjoy.

📍 Plan your visit today and be the first to experience what’s new!
📲 For exclusive deals, download the SM Malls Online app on the Apple App Store and Google Play.
🔗 Stay updated by visiting www.smsupermalls.com or following @smsupermalls on social media.

SM Supermalls – The #HomeOfFirsts

From world-class dining and retail exclusives to innovative community spaces, we bring first-to-market brands, groundbreaking experiences, and unforgettable moments. Committed to sustainability and community empowerment, SM Supermalls continues to redefine the mall experience—because there’s always something new waiting for you!